Content marketing is constantly evolving and the application of content interactivity has been on the rise for some time now. One of the most-read story on the New York Times website wasn’t an article, but an interactive quiz.
Streaming services like Netflix, have recently caught up to the trend, by producing shows that allow viewers to make key decisions on what will happen next.
Even today before committing to new marketing or sales software, it’s likely that you will use an ROI calculator on the providers’ website to determine your potential return on investment.
There’s no escaping it, interactive content is everywhere and for good reason! Providing engaging content throughout the buyer journey can help both retain and acquire customers. As a marketer, the challenge often lies in knowing where to begin.
In this guide, you will learn about:
• Different types of content for engaging your website visitors
• The benefit of using online interactions
• The four best practices for using interactive content
Download this guide to find out everything you need to know about digital interactive content, including best practices and how to get started!