Whether your sales and marketing teams are aligned can make or break the foundation of your company.
Smarketing is the term that defines this pivotal relationship. Many companies believe their sales and marketing efforts are aligned, but the data and results show the opposite.
There are a number of things that go into a well-aligned sales and marketing team. Here are a few keys to smarketing:
• frequent sales and marketing meetings
• agreed upon and shared goals
• integrated CRM and marketing automation tools
• closed loop reporting
During this smarketing assessment, you will learn where your sales and marketing alignment ranks on our smarketing scale:
• completely aligned
• somewhat aligned
• somewhat misaligned
• completely misaligned
Do you know if your sales and marketing teams have strong alignment? Download our free smarketing assessment and gain insights about your organization today!