Machine Learning for Conversion Optimisation

Guide: Machine learning for conversion optimisation

Many companies experience the same problem most online retailers do - conversion rates in online stores are typically only at 1-3%. At giosg, we've addressed this issue by creating an uplift machine learning model that predicts which visitors need to be targeted a marketing action to encourage them to make a purchase.

The results speak for themselves - with our uplift model, our customer increased their online store’s conversion rate by 6.6%!

Download this guide to get actionable insight into our model and how to optimise your conversions with machine learning.

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