Marketers work hard to drive traffic to their website, from PPC campaigns to social media ads. But the real challenge begins after visitors land on your website, when it’s time to capture and convert.
In fact, 67% of businesses use lead generation as the sole metric to determine content success!
Lead capture is the vital step in the entire lead generation process, that focuses on collecting that all-important contact information and data on your prospective buyers. And optimising your lead capture on your website is a simple and effective way to get quick and high returns.
That's why we've gathered our top high-converting lead capture tactics and our best practice tips into one simple guide.
In the guide, you will learn about:
• How to convert 87% more leads using multistep forms
• Different types of chatbots for lead generation
• Ways to gamify your high converting lead capture tactics
• What A/B test in your lead capture strategy and how
• How to optimise with onsite behavioural targeting
Download our guide today and start effectively converting your website visitors into leads!