In this webinar, you'll learn what customer loyalty looks like in 2026 and how Kesko puts it into practice today. Hear how they build loyalty through hyper-personalized experiences and use AI across their loyalty program. Kesko will also share their strategy and practical tips you can apply when developing your own loyalty efforts.
How AI builds loyalty
Learn the basics of how AI is being used to boost customer loyalty from personalizing content to understanding customers better.
Insights on the customer loyalty work at K-Plussa
Learn how Kesko's K-Plussa program works and how they are utilizing AI to keep and delight their customers.
Real-life examples on the customer loyalty work
Learn how customer loyalty is actually built in everyday interactions based on real experiences from Kesko.