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 XXL - using AI to improve online conversion by 6.6%


XXL is the largest and fastest growing sports retailer in the Nordic region. Yet, they face the same conversion issues most online retailers have, with 1-3% of all visitors completing a purchase.

At giosg,  we have created a machine learning model that optimises the actions retailers need to take to get their online visitors to convert. In this case, it predicted which visitors need to be shown a live chat window to convince them to buy. To get accurate metrics, we ran an a/b-test with them. 


  • Use AI to improve conversion rates for an online retailer


  • During the 3 month testing period, the conversion rate for the machine learning group was 6.6% higher than the conversion rate for the group with no treatment.


Read the full story to learn how we generated a clear, measurable conversion improvement for XXL!

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