XXL carries a large selection of sportswear and equipment, and they face the same problem most online retailers do- Conversion rates in online stores are typically 1-3%, so for every buyer there are 30-100 visitors that came by and ended up buying nothing.
At giosg we've addressed this issue by creating an uplift machine learning model that predicts which visitors need to be targeted a marketing action to encourage them to make a purchase.
The results speak for themselves- with our uplift model, XXL increased their online store’s conversion rate by 6.6%!
With this whitepaper, you will:
learn how machine learning can fuel conversion optimization
gain insights into the A/B test we ran with XXL
find out how to get started with AI