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Machine Learning for Conversion Optimisation

Our customer carries a large selection of sportswear and equipment, and they face the same problem most online retailers do - conversion rates in online stores are typically only at 1-3%. At giosg we've addressed this issue by creating an uplift machine learning model that predicts which visitors need to be targeted a marketing action to encourage them to make a purchase.

The results speak for themselves - with our uplift model, our customer increased their online store’s conversion rate by 6.6%!

With this whitepaper, you will:

  • Learn how machine learning can fuel conversion optimization

  • Gain insights into the A/B test we ran with our customer

  • Find out how to get started with AI