---
title: Machine Learning for Conversion Optimisation
description: Find out how to increase conversion rates with machine learning and get insight into how a leading sports retailer grew conversion rates by 6.6%.
---

[Guides | giosg ](https://www.giosg.com/en/guides)

# [Machine Learning for Conversion Optimisation](https://www.giosg.com/en/guides/machine-learning-for-conversion-optimisation)

 Written by [giosg support team](https://www.giosg.com/en/guides/author/giosg-support-team) | May 18, 2020 9:34:00 AM

Many companies experience the same problem most online retailers do - conversion rates in online stores are typically only at 1-3%. At giosg, we've addressed this issue by creating an uplift machine learning model that predicts which visitors need to be targeted a marketing action to encourage them to make a purchase.

The results speak for themselves - with our uplift model, our customer increased their online store’s conversion rate by 6.6%!

Download this guide to get actionable insight into our model and how to optimise your conversions with machine learning.

[View full post](https://www.giosg.com/en/guides/machine-learning-for-conversion-optimisation)

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