---
title: A1 Serbia's Liveshop Achieves +30% Conversion Rate
description: Explore the future of shopping with giosg x A1 Serbia's collaboration on creating a virtual store!
---

[Customer Success Stories | giosg ](https://www.giosg.com/customer-success-stories)

# [A1 Serbia's Liveshop Achieves +30% Conversion Rate](https://www.giosg.com/customer-success-stories/a1-serbia)

 Written by [Daniel Paul](https://www.giosg.com/customer-success-stories/author/daniel-paul) | Jul 24, 2023 5:21:04 AM

A1 Serbia's virtual store shakes up traditional shopping with a remarkable +30% conversion rate.

## The challenge🕵️

Renowned as an innovative company, A1 Serbia is reshaping the market and delivering exceptional user experiences in the digital age.

Today's fast-paced world highlights the importance of personalized approaches and convenience in online shopping.

By recognising that 90% of people rely on A1's website to gather information about products and services, and to make purchase decisions online – A1 Serbia decided to increase their strategic focus on developing their sales channels.

 

## The Solution🔑

A1's exceptional service has fundamentally transformed Serbia's conventional shopping experience.

In collaboration with [giosg](https://www.giosg.com/), the company unveiled their first online store in the country.

This innovative project combines the best features of [online and in-store buying ](https://www.giosg.com/blog/what-is-phygital)in an immersive live shopping experience. Customers can interact with sales associates directly via phone through the virtual store on the A1 Serbia website.

<https://www.giosg.com/en/guides/live-engagement>

By keeping tabs on developments and integrating a seamless digital experience, A1 has built closer, more personal ties with its customers.

 

## The results📊

People are always eager to explore new and innovative solutions in the market, but only a select few truly become a part of their daily lives.

The A1 virtual store is a shining example of that.

Here are some impressive stats that highlight the success of the project:

🔥 +30% Conversion rate

🔥 +80% NPS: More than 80% of A1 customers gave virtual shop the highest ratings

🔥 Only 500 impressions of the giosg button on A1 site were needed to generate a sale

Want to learn more about your next live selling partner?  
[Talk to our experts and request a demo!](https://www.giosg.com/accelerate-your-sales)

Or learn more about our solutions and the results by checking out [more of our customer stories](https://www.giosg.com/customer-success-stories/tag/telecom).

 

*Original story sourced from [Whisbi.com](https://whisbi.com/success-story/a1-serbia/).*

*In April 2023, giosg, the leading Finnish SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a significant step towards continued growth and expansion. Read our press release about the acquisition [here](https://www.giosg.com/en/newsroom/giosg-acquires-whisbi).*

[View full post](https://www.giosg.com/customer-success-stories/a1-serbia)

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