giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

How to increase conversion rate efficiently with machine learning

Posted by Otto Nyberg, on 21 March, 2017

Have you ever thought that instead of spending more and more money on trying to get website visitors back to your site once they have left, you could offer them better service in the first place? Beyo...

How to increase your conversion rate using real-time analytics and machine learning tools? [Video]

Posted by Päivi Harju, on 20 September, 2017

Most industries working with large amounts of data have already recognised the value of machine learning technology. By using machine learning algorithms to build models that uncover connections and i...

How to push hesitant visitors into purchase

Posted by Petri Vilpponen, on 21 September, 2017

  Hesitant visitors are thorns in the flesh of many eCommerce leaders. Around 35% of visitors bounce before getting even started. And out of those who get started, almost 73% vanish at the final strec...

Why Shopping Cart Abandonment is Actually a Great Opportunity?

Posted by Immo Salonen, on 21 September, 2017

The brutal fact is that roughly 70% of shopping carts are abandoned and the number is most likely going to increase as more consumers shift to online and mobile shopping. By 2018 the expected value of...

How to Fight Against Shopping Cart Abandonment? - 3 Steps to Follow

Posted by Ilkka Vertanen, on 10 May, 2016

In a previous blog, we gave a real world example of what happens when the online stores' buying process does not match the buyer’s individual needs. In that specific case the problem and the reason fo...

Why is personalization the future of E-commerce?

Posted by Immo Salonen, on 14 December, 2017

What does personalization mean and why does it even matter? Let me start with a real-life example. Couple of years ago a friend of mine decided to enter a triathlon race. That was not something I had ...

How real-time analytics can help you recognize hesitant buyers

Posted by Otto Nyberg, on 18 September, 2017

As an E-commerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversi...