giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

If Insurance’s first six months with AI-powered chatbot Emma [Infographic]

Posted by giosg.com, on 2 October, 2017

The hype around AI applications that is about to swipe through industries and the customer service function, in particular, is enormous, but so far we've seen little real-life experiences how the chat...

How machine learning fuels conversion optimisation [White Paper]

Posted by Otto Nyberg, on 27 September, 2017

When talking about machine learning in a commercial context, people often think that their conversion rate will increase just because advanced calculations relating to machine learning are being made ...

How UK property giant Connells Group created a new revenue stream from its websites [Case Study]

Posted by giosg.com, on 27 September, 2017

In 2015, Connells Group, one of the UK’s largest real estate groups – operating across a number of well-known UK estate agency brands, was looking for new ways to drive revenue from its websites. Thei...

How Finnair managed to drop some of the traditional customer service channels [Case Study]

Posted by Petri Vilpponen, on 25 October, 2017

In 2014, Finnair faced the same problem many customer oriented companies face: customer service costs a lot. Customer service is important and engagement with the customer is directly linked to upsell...