How to utilise networking opportunities on your site - And bring in more business!

Posted by Päivi Harju on 03-May-2017 12:00:00

Imagine a situation like this: You have just found a new home that you have been dreaming about for quite some time (Yay, great news! Congrats!). However, as this is not your first time moving it doesn’t take long before your excitement slowly starts to wear off as you realise how much stuff you need to get done before you can completely relax and enjoy your new place. Sounds familiar, right?

What if there was a way to make everything moving-related much more effortless? As mentioned in our previous blog, estate agents can connect with the end-customer in real-time with the help of our Network solution on the business partner’s site (e.g. on a property portal site). Similarly, the giosg Network also allows estate agents to offer their business partners’ complementary solutions (in the right context) on their website. More precisely this means that instead of contacting every service provider on individual sites, the customer can start a conversation with, e.g. a company offering relocation services while still browsing on the estate agents' website. 

From the business point of view, this creates a win-win situation for both parties of the partner network. The estate agent can generate extra revenue from collecting access and lead fees and the partner can boost their sales by converting visitors on estate agents' website into customers.

Doesn’t this sound like a good way of creating powerful network effects? And not bad for the overall customer experience either, eh? Then, here’s something to get you started!


Finding business partners and agreeing on access is, of course, the first and the most important step to take. The best way to find potential partner companies is to look at the most important steps along the customer’s journey. When you take a closer look at what planning a move usually involves, you can identify at least the following four service provider groups that customers will need to contact before they can get properly settled into a new home or office:

  1.  Utility companies (i.e. electric, gas and water firms) 

    Both home and office movers need to set up a service switch for electricity, gas and water as soon as possible. That is even more important when moving into a home or office that is newly built or previously vacant.

  2. Insurance companies 

    Checking what your insurance covers in case you need to create new policies for household, auto, health etc. insurance is another thing that should be on every mover’s to-do-list.

  3. Moving services and moving equipment companies  

    Even if you are up for a DIY move you still most likely need to use truck rental services and maybe also borrow moving boxes and other moving equipment to facilitate the moving process itself. And, even if you prefer to leave the move to professionals you still need to choose the mover and make the necessary arrangements (like agree on costs, dates and other details).
  4. Telecommunications companies 

    Ensuring seamless telecommunications (i.e. phone and broadband solutions) when moving your home or business is vital to make sure you don’t end up losing contact with anyone important.

 

Partner network for real estate

Image 1. Partner Network for Real Estate


After a suitable partner company has been found, the next steps are for the partner to design targeting criteria and actions (e.g. live chat, pop-ups) to use and for the property company to review both of these. Here’s an example of how an energy services provider, for instance, could offer their complementary services on a real estate company’s site:


example 1.png

  


Want to know more?

These are only a few examples of how to create powerful partner networks to bring in more business. If you would like to discuss more the networking possibilities on your company’s site and your partner’s site, just come and chat with us!

 

GIOSG FOR PROPERTY INDUSTRY

Topics: Property