Engaging with healthcare providers (HCPs) is crucial for driving revenue, building lasting relationships, and gaining recognition as a pharma company.
However, in the digital age, traditional methods of HCP engagement, like in-person visits, have become less effective.
This has increased the need for HCP engagement platforms that offer a more time and cost-effective addition to go with your HCP engagement strategies.
To help you navigate your way through the range of softwares and platforms available, in this article, we highlight the best HCP engagement software out there.
What are HCP engagement platforms?
Benefits of a HCP engagement platform
Best HCP engagement platform
1. giosg
2. IQVIA
3. Aktana
4. Salesforce Health Cloud
5. Veeva Systems
6. MedUniverse
7. PharMethod
8. ZING Engagement Suite
Choosing your platform: checklist
Key takeaways
What are HCP engagement platforms?
HCP engagement platforms are digital platforms that allow pharmaceutical companies to connect and engage with HCPs effectively.
These platforms offer effective ways of engaging with HCPs through different digital channels, including one-to-one chats, edetailing, webinars, virtual events, and more.
And their goal is to help you build strong relationships with HCPs, improving the chances of long-term collaborations, increased sales, and better patient outcomes.
HCP engagement platforms also provide ways to track and analyze engagement strategies. Being able to track the effectiveness of your efforts and make data-driven decisions allows you to optimize your engagement efforts over time.
Benefits of a HCP engagement platform
HCP engagement platforms offer several benefits, making them an essential tool in today's digital age. Here are just some examples of them:
✅ Targeted touchpoints that ensure effective and meaningful conversations regardless of location or time zone
✅ Improved website navigation – keeping HCPs on your site for longer by helping them find what they are looking for
✅ Tools for identifying and segmenting HCPs based on their specialities and specific needs
✅ Build stronger relationships and improve the chances of long-term collaborations and increased sales
✅ Analytics and reporting features, that allow you to refine your approaches over time and optimize your engagement strategies for better outcomes.
Best HCP engagement platforms for 2024
But with so many platform solutions out there, it can be difficult to know which one is the best one for you and what you can exactly do with them.
To help you get started with the right solution for you, here’s a breakdown of the best HCP engagement platforms together with their pros and cons:
1. giosg
Giosg is an hcp engagement platform that enables pharma companies to communicate with HCPs in real time through various channels and interactive content, including chat, popups, banners, and video calls.
Giosg works with one of the biggest pharmaceutical companies to provide them with solutions that are customisable, highly secure and easy to implement.
Key features
- Appointment scheduling
- Targeted content across the HCP customer journey
- Omnichannel engagement including web, portals, mobile, email, social media, and more
- Self-detailing
- Customization capabilities
Pros
- Multiple pharmaceutical enterprise software integrations
- Real-time data and analytics
- Easy setup
- Personal onboarding and training
- Elements that sit on top of your existing platform
Cons
- Does not come with its own CRM platform
2. IQVIA
Source: IQVIA
IQVIA is a healthcare information technology and services provider. Their HCP engagement platform helps HCPs stay informed and connected with the latest industry news and events. With a focus on scientific and medical information, IQVIA provides HCPs with access to a range of educational resources.
Key features
- Campaign management
- Comprehensive data analytics
- Multi-channel engagement
Pros
- Insights and reporting
- Integration capabilities
Cons
3. Aktana
Source: Aktana
Aktana is a cloud-based HCP engagement platform that provides pharmaceutical and biotech companies with tools to optimize their engagement with HCPs.
Aktana uses AI-powered data analytics to provide real-time insights into HCP behaviours, preferences, and interactions, helping pharmaceutical companies to deliver the most relevant information to HCPs at the right time.
Key features
- Personalized recommendations
- Sales and marketing process optimization
- Integrations capabilities
Pros
- Real-time insights
- Closed-loop feedback system
- Tailored content and resources
Cons
4. Salesforce Health Cloud
Source: Salesforce Health Cloud
Salesforce Health Cloud is a healthcare-specific CRM platform that can be used for HCP engagement. It provides a range of features that can help healthcare providers engage with HCPs more effectively, through personalized, multi-channel campaigns that are integrated with existing IT infrastructure.
Key features
- Patient and HCP data and content management
- Real-time analytics and dashboards
- Wide range of features for patients and HCP collaboration
Pros
- Relationship management tool
- Robust analytics and reporting
- Comprehensive data management
Cons
5. Veeva Systems
Source: Veeva Systems Commercial Cloud
Veeva Systems is a cloud-based technology company that offers a wide range of solutions for the life sciences industry. The platform as a whole has its advantages in terms of compliance, range of tools and flexibility. Additionally, they also provide Veeva Commercial Cloud tool that is powered by their CRM and provides personalised content to further enhance engagement.
Key features
- Multichannel engagement
- Comes with its own CRM platform
- Integration capabilities
Pros
- Content management
- Personalized interactions
- Data analytics
Cons
6. MedUniverse
Source: MedUniverse
MedUniverse is a next-generation digital engagement platform designed to consult and help pharma companies stay connected with healthcare professionals. With a focus on compliant and personalized content, MedUniverse provides HCPs with tailored information based on their areas of interest and expertise. This includes access to a range of educational resources, including webinars, podcasts, and industry news, as well as tools for collaboration and networking with other HCPs.
Key features
- Integration capabilities
- Robust data and analytics
- Personalized content
Pros
- Healthcare industry compliant
- Range of educational resources
- Real-time insights
Cons
- Limited multi-channel engagement
- Limited personalization
7. PharMethod
Source: PharMethod
PharMethod is a leading provider of HCP engagement solutions, and their platform helps healthcare professionals stay informed and engaged. With a focus on real-time information and data, PharMethod provides HCPs with access to the latest industry news and events, as well as a range of educational resources, including webinars, podcasts, and other multimedia content. Additionally, PharMethod offers a range of tools for HCPs to collaborate and network with their peers, including discussion forums and social media integration.
Key features
- Personalized engagement
- Integration capabilities
- Multi-channel engagement
Pros
- Tools for compliance management
- Personalization
- Comprehensive data analytics
Cons
- Technical complexity
- Limited interactive content
8. ZING Engagement Suite
Source: ZING Engagement suite
ZING Engagement Suite is a comprehensive cloud-based HCP engagement platform helping healthcare professionals stay informed and connected with the latest industry news and events. With a focus on real-time information and data, ZING provides HCPs with access to a wide range of educational resources, including webinars, podcasts, & other multimedia content, discussion forums, social media integration, and virtual events.
Key features
- Integration capabilities
- Multi-channel engagement
- Range of digital communication options
Pros
- Personalization
- Tools for compliance management
- Voice and video calling
Cons
- Lack of intuitive user interface
- Limited customization capabilities
- Limited interactive content
In conclusion, there are many HCP engagement platforms available, each with its own set of advantages and disadvantages.
The best platform for you will depend on your specific needs, budget, and technical resources. To help you get started with this selection process, we'll discuss what are the features you need to consider when choosing the right platform for you.
Checklist for choosing your HCP engagement platform
When choosing the best HCP engagement platform, you need to consider several factors to ensure that the platform meets your specific needs.
For starters, you have to consider how the software performs on the following features:
Security 🔐
The platform must have robust security features, including data encryption, access controls, and regular security audits.
The platform must also comply with relevant regulations and guidelines, such as GDPR among others. This way your HCP data is protected from unauthorized access, breaches, and other security threats.
Integration 🔗
The HCP engagement platform must integrate with the company's existing systems, such as CRM, marketing automation, and data analytics tools. This makes sure that data is shared across the organization securely, reducing any possible errors and ensuring efficiency.
Customization 💎
To make sure your brand stays consistent across channels you need to have full control over the look and features of your HCP engagement platform.
For this you need to make sure the platform provides the flexibility to configure and customize workflows, data fields, and other aspects of the software.
Analytics 📈
The HCP engagement platform must have robust analytics capabilities, providing insights into HCP engagement and performance metrics.
This helps you measure the effectiveness of your engagement efforts and make data-driven decisions.
User experience 👍
The platform must be user-friendly and easy to use, ensuring that HCPs can engage with the company seamlessly. This will make your HCPs more satisfied and more likely to continue engage with you!
Cost 💸
This includes the cost of implementation, customization, and ongoing maintenance costs. The platform must provide value for money and fit within your budget.
Key takeaways
In conclusion, you must consider several factors when choosing an HCP engagement platform.
But once you know how a platform performs on each of the key features you can move on to selecting one of the platform solutions that meet your company’s needs.
From personalized web content to omnichannel engagement strategies, these platforms provide a range of features that allow you to increase HCP engagement.
If you're looking to improve your company's digital HCP engagement strategy, consider one of the platforms listed above to help you achieve your goals.
And if you're ready to get started and boost your HCP engagement today, book a demo!