Goal-oriented chatting is more than just live chat, it’s building a strategy of goals and measuring results to keep growing your business. So what is it?
A goal is something concrete, measurable and valuable
It’s important to define your goals in order to help guide business direction and measure the results of your online initiatives.
In the world of online interactions, examples of goals include a customer making a purchase online, subscribing to a free trial or newsletter, downloading a pdf, chatting with your customer service and setting up a meeting with your team.
In practise, a good goal should be implemented and split up into concrete actions.
A good goal should also be measurable. Without measurement, you can’t quantify results or gauge how close you are to achieving them. Analysing and tracking your results also helps you find an online goal structure that is suitable for your business model and objectives.
Finally, a goal should bring added value to your business. Best case scenario, the goal will have value that can be measured in monetary terms, for instance, online purchases fall under this category. However, the goal could also bring added value in terms of building a stronger brand image or generating leads. You can define the value of these kind of goals, for instance, the value of a new lead, based on how much it’s usually worth for your business.
After you define your goals you can start improving your chat channel based on them
With the giosg software you can define different online rules and marketing actions based on visitor behaviour to help you attain each specific goal. You can also add automated greeting messages or direct your online visitors down a certain path. With the help of giosg’s machine learning product, Target, you can specify your marketing actions to a specified goal.
Remember that we are talking about your business, your goals. Figure out what generates the most value for you, what results you’re after and what direction you want to take your business in.
Developing your chat channel based on goals is simple, here are four easy steps to go by: plan, try, measure and optimise.
Key takeaway: Remember that we are talking about your business, your goals. Figure out what generates the most value for you, what results you’re after and what direction you want to take your business in.
At giosg we are more than happy to assist you with defining and setting up goals and rules.
Come and chat with us or contact our support team for any questions at firstname.lastname@example.org